Recently, it has come to my attention just how much I really enjoy swag. Granted, I haven't received a lot of it in my time. Actually, only three to date, but still. It's rather awesome for many different reasons. Let's just go ahead and cover a few, why don't we? Please, bear in mind, this is all strictly my own opinion.
1. Builds Reader Loyalty - I think it's a fabulous way to build a loyal fan base. Personally, I get tickled when a author sends me my very own swag pack and a lovely thank you note. You better believe that will facilitate my continual purchase of their books in future, which leads to my next point.
2. Boosts Sales - (In theory) When you offer a numerous amount of swag packs, it will no doubt encourage readers to pick up their own copy of the book. Especially if the swag is quite flashy and eye-catching. I admit, I would buy a book based solely on the swag I receive. The bookmarks and postcards peak my curiosity and push me toward Amazon and that sometimes evil "Buy Now" button. Not to mention, when I receive two or three bookmarks in a pack, I tend to give the spare/s to a fellow reader pal that will no doubt check out the book as well.
3. Personalization - This is what attracts me. It's that bit of personalization, the note thanking you for your support, that really grabs me. It's a nice touch for an author to show their appreciation for your support as a reader. By sending that little 'thank you', in an odd way, I feel like a little bond has been formed. Even though that just might not be the case, still I'm left with a good feeling. It's nice that many authors make the effort to show their gratitude to their readers.
4. Time and Effort - Sure, it's easy to get on an email mailing list, which I usually sign up for as well. But in the age of all-things-electronic, it's refreshing to actually receive a physical piece of mail. Do many of you really remember the last time you opened your mail box and pulled out something other than a bill? That the author took the time and effort to physically put together a swagpack and mail it says a lot to me. I appreciate them for it, which leads us back to point one.
All in all, swag is a bit swagtastic to me. But that's just my take on it. What about you? What do you think of swag?